Be Brave

In 1996, Diesel officially landed in the United States, the homeland of denim, challenging Levi’s on its own battleground: Lexington Avenue. This is where Be Brave , the documentary about Renzo Rosso, founder of Diesel and the OTB Group – today a true fashion empire – begins. To tell his story, the director embarks on a journey through interviews with friends, colleagues, artists and creatives. They all say the same thing: meeting Renzo means feeling truly seen for the first time. But Renzo Rosso is not only an entrepreneur and designer, he is also a communication genius, a man who has always pushed the boundaries of language, provocation and irony. This is why the film chooses to use AI as a storytelling tool: a game with the audience, a challenge. An attempt to spark a conversation about the technological progress achieved through AI and about the true creativity that can only emerge from the wonderful stupidity of human beings.